Once established for more than two decades ago, Saturn was advertised as a diverse society. Since then, the brand was pulled into the fold GM, losing its originality. Now GM wants to destroy the disappointment of the Saturn brand loyal.
When General Motors launched the Saturn Motor Company in the mid-1980, have made it clear that the company would be a separate unit outside of an extensive network of GM brands. GM wanted to start from scratch Saturn, in which case it may have our own factory, distribution network and employs its own workers.Saturn quickly benefited from their independence, because the company had its line of compact cars, the S series, attracting new buyers who had never considered a GM product. Unfortunately, the experiment did not last, and the Saturn brand was eventually extracted directly from the GM network.
Fast forward to 2009 and the news from General Motors' Saturn is not good. GM said that the documents submitted to the federal government (which outlines the company's restructuring efforts), which in all probability the Saturn would have been closed or sold, perhaps as early as 2011. That move was expected, but not very well-received Saturn's faithful.
GM is also trying to sell Hummer and Saab with other Pontiac plans to shrink. Finally, the company believes it can support four major brands in the U.S.: Cadillac, Buick, GMC and Chevrolet. Saturn, unique and loved as it is, will not be among them.
While the news is sad, and Saturn dealers, fans and admirers, there is the possibility that the company could not live, perhaps as an independent unit. A "different car company" could be revived thanks to the Saturn dealer network trouble tearing the Committee shall examine Saturn and the GM said the company operates independently.
This could include revitalized buy used cars from other companies and sold as Saturn. China, of course, would be a logical market to source the Saturn, as the cars met with some engineering, technology and security could even provide some conditions.GM vehicles for Saturn, perhaps, the new company Import of various models Opel and sell Stateside. In fact, GM had at one point said that Opel and Saturn will be almost mirror images of each brand that sells the same models badged differently.It well in tandem is too early to say how this will play out, but you can bet on the Saturn dealers who have millions of dollars related to their companies will do everything in their power to ensure that the name of Saturn lives. But time is of paramount importance and a new plan must be hatched in the coming months to get a chance to succeed.
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